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Ticketmasterticketmaster.com

57/ 100 · Agentic Usability Score
SelectiveScanned 2026-09-22 · cloudflare-edge · method v0.1Edge: cloudflare
Muse
Meta
?Untested
ChatGPT Agent
OpenAI
Allowed
Claude
Anthropic
Allowed
Comet
Perplexity
Blocked
Grok Bot
xAI
Not disallowed
Gemini
Google
Allowed
Manus
Manus
Not disallowed
Instinct
Spear Street
?Untested

Score breakdown

Five pillars. Task completion is pending until the live task runner ships; the other four are rescaled to 100.
Accessrobots.txt stance + live door test
34/40
Consent & identity pathContent-Signal, published agent policy
0/10
Machine-readable surfacellms.txt, JSON-LD, landmarks, SSR
17/25
Agent protocolsUCP, MCP, A2A, OpenAPI
0/15
Task completionlive agent run: search → cart → checkout
pending

Evidence

Generated by the scanner from this run. Every line is reproducible with the open-source probe.
  • Homepage blocks identified agents: Perplexity-User (HTTP 403); serves ChatGPT-User, Claude-User, GoogleAgent-Mariner
  • robots.txt has no rule against any user-directed agent we test
  • No Content-Signal in robots.txt
  • No llms.txt
  • Homepage carries 2 JSON-LD blocks
  • Semantic landmarks present (main, nav)
  • No agent-protocol manifest (UCP, MCP, A2A, OpenAPI)
Identified asHTTPResult
ChatGPT-User200normal page
Claude-User200normal page
Perplexity-User403blocked
GoogleAgent-Mariner200normal page
browser (human)200normal page

What Ticketmaster would need to change

1Give agents a front doorProtocols · up to 12 pts

A Universal Commerce Protocol manifest for shopping, or an MCP server card for everything else. An agent that can call an API never needs to hold a customer's password.

GET /.well-known/ucp
{ "ucp": { "version": "2026-01-23",
  "services": { "dev.ucp.shopping": [{ "transport": "rest", "endpoint": "https://www.ticketmaster.com/api/ucp/v1" }] },
  "capabilities": { "dev.ucp.shopping.checkout": [ … ] } } }

# or
GET /.well-known/mcp.json
{ "name": "Ticketmaster", "endpoint": "https://www.ticketmaster.com/mcp", "transport": "streamable-http" }

2Publish llms.txtSurface · up to 8 pts

A short markdown map of what the site does, where the important pages are, and how to search or check out.

/llms.txt
# Ticketmaster
> One paragraph on what this site is for.
- [Products](/products): how to search and filter
- [Checkout](/checkout): steps and constraints

3Verify agents cryptographically instead of blocking them at the doorAccess · up to 6 pts

Your edge answers Perplexity-User with a block or interstitial. Web Bot Auth (HTTP Message Signatures, RFC 9421) lets an agent prove who it is per request; Cloudflare, Akamai, AWS WAF and Vercel can verify it. Allow verified agents and keep challenging the rest.

# Cloudflare: Security → Bots → Verified bots → allow category "AI Agent"
# Or verify yourself: fetch the agent's key from
#   https://<signature-agent>/.well-known/http-message-signatures-directory
# and check the Signature / Signature-Input headers (tag="web-bot-auth")

4Say your stance with a Content-SignalConsent · up to 3 pts

Two lines in robots.txt end the guessing game. ai-input covers agents reading pages on a person's behalf.

User-Agent: *
Content-Signal: search=yes, ai-input=yes, ai-train=no
Allow: /